“That’s a great snapshot of HSN’s fashion customer. “The line is designed for women from their 30s to 50s, who love fashion and appreciate attention to detail and couture fit,” she explained.
Miss Tina will appeal to existing HSN shoppers and attract new ones, Grossman said. “There’s an energy and excitement that’s palpable and people want to be a part of it.” “Every time we’ve debuted a new partner during the last several months, it has added to the buzz about the transformation taking place at HSN,” Grossman said. The whole idea of an alternative level of trade and being able to talk to a different customer profile” interests Knowles.Īnd Miss Tina should boost HSN’s fashion quotient. Philip Davis, president and general manager of Beyond Productions LLC, parent of House of Deréon and Deréon, said: “What HSN allows us to do is talk to a segment we haven’t directly talked to with some of our other brands. “She’s been bringing higher-end designers to HSN.” “I met with Mindy Grossman, who is brilliant,” Knowles said. Miss Tina will be sold on HSN for the foreseeable future.
Tina knowles how to#
I’ve been a stylist for so many years, I know how to accentuate the positive.” Being a woman over 50, I try to think about the things I have going for me and the things I want to hide, like my arms.
Beyoncé has backup singers who are full-figured women. “There’s a forgotten woman who wants a pencil skirt, too, or a blouse that’s a little lower cut. “I love the fact that the sizes go all the way up ,” Knowles said.
“In House of Deréon, there’s all of my mother’s details, smocking and lace details,” she said.
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